If there is any place to go big, it’s at ASU - the largest university in the United States. As part of a larger campaign, we wanted to capitalize on a big moment and produce a unique socially activated crate that only opened after 300 #airdrop hashtags were used on Twitter and/or Instagram. Best part, it was dropped right as 11,000 freshman were walking out of orientation at Arizona State University.
ROLE: NATIONAL EVENT LEAD
+ Lead development, training and execution for the US campaign
+ Lead concepting and design with HQ social team and agency parter on socially activated crate
+ Consultant/coach on site when local field team "dropped" the crate
ORIGINAL SOCIAL CRATE MOCK UP