With so many projects on our plate, creating a tailored campus plan with initiatives that address the individual needs of each university became more important than ever. We wanted data & insights to sit at the heart of the Student Brand Manager program, helping us steer our strategy and ultimately win over students.
Campus Research is a digital survey and analysis tool. Think Survey Monkey but with a full back-end analysis to go along with it. Each Student Brand Manager was tasked with getting 100 surveys on campus and plugging data into a tool that provided all kinds of specific campus insights around:
+ Pick-me-up habits
+ Energy drink habits
+ Brand attributes
+ Media consumption
+ Shopping habits
Ultimately this program gave us national, market and university-specific insights to confirm what our guts were telling us as marketers, while also helping steer strategy right or left.
ROle: NATIONAL lead
Developed and led the training, execution and analysis efforts behind 15,000 to 30,000 surveys per semester.
Worked with HQ insights team to provide national and market-specific roll ups to field teams.
Developed follow up trainings to show how to take insights and turn them into action.