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Red Bull #Airdrop

 
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THE STORY

In Fall of 2016, we "air dropped" 130 crates of Red Bull on college campuses all over the US. As part of the large campaign, we also wanted to capitalize on a big moment and produce a unique socially activated crate that only opened after 300 #airdrop hashtags were used. Best part, it was dropped right as 11,000 freshman were walking out of orientation at Arizona State University.

ROLE: NATIONAL EVENT LEAD

+ Lead development, training and execution for the US campaign

+ Lead concepting and design with HQ social team and agency parter on socially activated crate

+ Consultant/coach on site when local field team "dropped" the crate 

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SOCIAL HIGHLIGHTS

 

ORIGINAL SOCIAL CRATE MOCK UP

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