In Fall of 2016, we "air dropped" 130 crates of Red Bull on college campuses all over the US. As part of the large campaign, we also wanted to capitalize on a big moment and produce a unique socially activated crate that only opened after 300 #airdrop hashtags were used. Best part, it was dropped right as 11,000 freshman were walking out of orientation at Arizona State University.
ROLE: NATIONAL EVENT LEAD
+ Lead development, training and execution for the US campaign
+ Lead concepting and design with HQ social team and agency parter on socially activated crate
+ Consultant/coach on site when local field team "dropped" the crate