Looking at the entire roster of brand personality hacks and activations that Red Bull had to offer, we noticed an opportunity to create more surprise and delight tactics for the collegiate consumer. After several ideation sessions and multiple revisions, we came up with the optical illusion Sneak Peek hack.
To maximize our resources and focus on digital sampling as opposed to physical, this met the consumer in a physical space but ultimately led them to a digital redemption.
ROLE: OVERALL LEAD
+ Concepted, developed and tested entire project
+ Worked with agency partners to ensure quality execution
+ Aligned with key stakeholders on plans for testing as well as goal setting
+ Worked with international team to make this a global best practice