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Red Bull Can You Make It?

 

THE STORY

Do you have what it takes to make it across Europe using only Red Bull as currency? Well, we wanted to see who in college could rise to the challenge and prove to us they had what it takes. 

In the end, the US team gave "wings" to 54 students from around the US by shipping them off to Europe and seeing if they had the chops to cross the finish line. Checkpoints were scattered all over Europe where teams would complete locally relevant challenges and pick up new cans for more trading.

Throughout the journey, Red Bull was traded for anything from a flight on a private jet to sleeping bags for sleeping under a bridge to getting into the biggest club in Germany. 

Great news... after 7 days they all made it!

ROLE: US LEAD & INTL EVENT TEAM MANAGER

+ Overall US Field Marketing team lead for the application, voting and event phases (297 Student Brand Managers, 68 Field Marketing Specialists, 33 Field Marketing Managers and 4 Consumer Collecting Managers)

+ Worked cross functionally among HQ teams to set far reaching but attainable goals (and reach or exceed them!)

+ Set a standard and created numerous best practices around how to activate a global event in the US

+ Chosen by international team to help execute event in Paris. Responsible for 54 teams throughout event week as they traveled all over Europe

 

US RESULTS

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TOP THREE APPLICATION VIDEOS

TOP EVENT WEEK PHOTOS