Red Bull Bracket Reel harnessed the power of social media and UGC to create a digital experience that put a spotlight on the unique energy and talent of specific collegiate teams. Chosen from hundreds of applications, it's a bracket-style, video-editing competition among 16 surf, snow or dance crews (depending on the time of year).
Each week, teams create a unique routine and video-edit. Judges score each video and fans vote to help boost their favorite crew's score. After four brutal rounds of head-to-head competition, the last team standing is crowned champion. Depending on the sport, winning teams were flown to a once in a lifetime experience with a Red Bull athlete.
role: brand team event lead
+ Overall US Field Marketing team lead for the application and voting phases
+ Responsible for strategy, best practices and community management with the goal of finding and highlighting the best collegiate talent