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Red Bull #Airdrop

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THE STORY

If there is any place to go big, it’s at ASU - the largest university in the United States. As part of a larger campaign, we wanted to capitalize on a big moment and produce a unique socially activated crate that only opened after 300 #airdrop hashtags were used on Twitter and/or Instagram. Best part, it was dropped right as 11,000 freshman were walking out of orientation at Arizona State University.

ROLE: NATIONAL EVENT LEAD

+ Lead development, training and execution for the US campaign

+ Lead concepting and design with HQ social team and agency parter on socially activated crate

+ Consultant/coach on site when local field team "dropped" the crate 

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SOCIAL HIGHLIGHTS

ORIGINAL SOCIAL CRATE MOCK UP

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