With so many projects on our plate, creating a tailored campus plan with initiatives that address the individual needs of each university became more important than ever. We wanted data & insights to sit at the heart of the Student Brand Manager program, helping us steer our strategy and ultimately win over students.
Campus Research is a digital survey and analysis tool. Think survey monkey but with a full back end analysis to go along with it. Each Student Brand Manager was tasked with getting 100 surveys on campus and plugging data into a tool that provided all kinds of specific campus insight around:
+ Pick me up habits
+ Energy drink habits
+ Brand Attributes
+ Media Consumption
+ Shopping habits
Ultimately, it gave us the tools to reconfirm what our guts were telling us as marketers while also helping steer strategy right or left.
ROle: overall us lead
+ Developed and led the training, execution and analysis efforts behind 15,000 to 30,000 surveys every year
+ Worked with HQ insights team to provide overall US roll up to field teams
+ Developed follow up trainings to show how you can take insights and turn them into action (see recaps below)