With so many projects on our plate, creating a tailored campus plan with initiatives that address the individual needs of each university became more important than ever. We wanted data & insights to sit at the heart of the Student Brand Manager program, helping us steer our strategy and ultimately win over students.
Campus Research is a digital survey and analysis tool. Think survey monkey but with a full back end analysis to go along with it. Each Student Brand Manager was tasked with getting 100 surveys on campus and plugging data into a tool that provided all kinds of specific campus insight around:
+ Pick me up habits
+ Energy drink habits
+ Brand Attributes
+ Media Consumption
+ Shopping habits
Ultimately, it gave us the tools to reconfirm what our guts were telling us as marketers while also helping steer strategy right or left.
ROle: overall us lead
Developed and led the training, execution and analysis efforts behind 15,000 to 30,000 surveys every year.
Worked with HQ insights team to provide overall US roll up to field teams.
Developed follow up trainings to show how you can take insights and turn them into action (see recaps below).