Campus Research

Campus Research Picture


With so many projects on our plate, creating a tailored campus plan with initiatives that address the individual needs of each university became more important than ever. We wanted data & insights to sit at the heart of the Student Brand Manager program, helping us steer our strategy and ultimately win over students.

Campus Research is a digital survey and analysis tool. Think Survey Monkey but with a full back-end analysis to go along with it. Each Student Brand Manager was tasked with getting 100 surveys on campus and plugging data into a tool that provided all kinds of specific campus insights around:
+ Pick-me-up habits
+ Energy drink habits
+ Occasions
+ Brand attributes
+ Media consumption
+ Shopping habits

Ultimately this program gave us national, market and university-specific insights to confirm what our guts were telling us as marketers, while also helping steer strategy right or left.


Developed and led the training, execution and analysis efforts behind 15,000 to 30,000 surveys per semester.

Worked with HQ insights team to provide national and market-specific roll ups to field teams.

Developed follow up trainings to show how to take insights and turn them into action.

Campus Research | Spring 2017 Semester

Campus Research | Spring 2017 Semester