As we all do, I work on a lot of projects every day that simply aren't big enough to share in a full portfolio spread. With that said, here is a list of some of the smaller things I've had my hands on.
LOLLAPALOOZA // LEAD
Our challenge here is to ensure that if you go to Lollapalooza in 2018, you will not walk away without knowing that Red Bull was a partner. Although Red Bull will have a physical presence, we will be focusing on digital easter eggs and targeted location sampling via the festival app.
CAN YOU MAKE IT? APP PHASE // LEAD
As the application phase was quickly approaching, we were tasked with developing creative tools that would bring together groups of three and get them to apply by the deadline. We came up with several different kinds of digital and physical surprise and delight hacks that ultimately led us to producing a fake bag tag that Red Bull's Student Brand Managers would place around campus.
LINDSEY VONN TRIBUTE // SUPPORT
The 2018 Peongchang Olympics were one of Lindsey's last major events before retirement. Red Bull approached us to come up with some tribute ideas to say thanks for all her hard work and for positively influencing future generations of young female athletes. We're focusing on both content and physical opportunities to bring her amazing accomplishments to life.
beach house // support
In partnership with Awesomeness TV, Hollister wanted to throw a made-for-tv event off Hollister Ave (of course) in West LA. Our team provided initial ideas for the experience and then acted as on-site consultants and managers of the Hollister agents.
MISSION BY MAIL // SUPPORT
To keep our Hollister High School Agents engaged every month and always focused on current brand moments, we developed Mission by Mail. This monthly seeding kit not only acts as a social sharing mechanism for our agents, but also comes stocked with different ways they activate the brand in their communities.
TRAINING CAMP // CO-LEAD
As our campus agents head back to school in the Fall of 2018, we want to make sure they are set up for success on campus. We'll be delivering them a dynamic training at adidas HQ in Portland to set expectations for the following semester and fully immerse them into the adidas culture.
TEVA // SANUK
VISUAL MERCHANDISING TRAINING // SUPPORT
Our full time agents are always in the field making sure that Teva and Sanuk look incredible in any store they touch. To keep them up to date on the latest trends and shoe tech, we're bringing them all to Santa Barbara at Decker Brands HQ for 3 days of immersive training.