adidas came to us looking for campus agents help to promote National Boost Day, a day the whole company rallies around to hype one type of their shoes - Boost. After some back and forth with the agents, we landed on a UGC campaign that would 1, educate the consumer on what Boost even is and 2, encourage people to share why they love their Boost shoe for a chance to win adidas swag.
Each agent created a localized message that introduced the national message they created as a team. From there, they would introduce the challenge to students, encouraging them to share why they love their Boost. Campus Agents then awarded the most creative responses with gift cards or Ultra Boosts depending on the content.
ROLE: CREATIVE TEAM LEAD
+ Led concepting and development of this project
+ Built social guidelines and execution guides to ensure campus agents executed at the highest quality
+ Ensured client saw the power of our campus field teams by working to maximize our reach and show them the power of UGC content