adidas Team Iconic

ADIDAS TEAM ICONIC LAUNCH

Archrival partnered with adidas to bring the locker room to the fan in a one-of-a-kind Team Iconic experience. “Team Iconic” or the Sideline Collection is the fan gear line that adidas sells at all of its NCAA schools. By partnering with key universities, fans were able to purchase exclusive clothing from the  Sideline Collection, Unlock Iconic gear in a team locker room experience and exit the same way players exit the locker room on game day - through a tunnel run experience.

 
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